Can you think of a better way to improve brand recall? Themed exhibits have the additional advantage of pervading every aspect of your marketing blitz, right from pre-show buzz and giveaways to staff uniforms, merchandising, and post-show promotions. And once you get the word going around, your exhibit booth will be the talk of the town. Themed exhibits, when done right, create a memorable and unique experience that visitors are likely to remember for a while. This hot trend is not going away anytime soon. Ensure that all your aisles are entirely clutter-free to allow easy access. Here, they can get the help required to start navigating through what you have to offer.Īssign designated seating areas where guests can take a break from the hectic trade show floors and constant noise. How would customers move around my space? Is the setup intuitive for them to navigate? Ensure that they have enough space and opportunities to explore your products independently even if your staff is busy.Ĭonsider setting up a kiosk or counter right at the entrance of your booth. The desperation to immediately grab eyeballs is so high that there’s no thought spared to overwhelming customers with too much information. This seemingly simple approach is where we see many well-intentioned displays go wrong. Your space must fulfill two essential criteria before trying anything radical – it must be welcoming, and it must encourage interaction. What are some creative trade show booth ideas that can help get you noticed? Read on to find out. Whatever the case, state your goals in the most precise terms possible and let all of your design decisions flow from there. Or, maybe you went through a recent rebranding exercise you want everyone to hear about. Is the event a launch pad for your latest products? Are you looking to generate fresh leads at an event your target market is planning to attend? Maybe you are a hot new startup hoping to create awareness around your brand. ![]() ![]() But before we get started, there’s one thing you absolutely must keep in mind:Įveryone is eager to get to the drawing board, but don’t you first need to know what to draw? A firm set of goals that clearly defines why you’re participating in the show and what you hope to accomplish is a must-have before initiating any design discussions. If you’re aiming for that or something to that effect, here are a few trinkets of advice that might speed things along. Your product needs the kind of display that blends the brand’s story with your empire-building journey and sprinkles it with a dash of creativity that visitors can’t help but admire. When attendees walk past row after row of insipid, uninspired trade show creations, it is natural for them to lose any sense of excitement they might have felt at the start of the day. In today’s cut-throat world of trade show events and conferences, making your brand stand out is perhaps the most formidable challenge faced by new and experienced entrepreneurs. If encountering the words “ trade show booth design” makes you want to rush off to the nearest hiding place, trust us when we say that you are not alone.
0 Comments
Leave a Reply. |